Assembly Label Fortitude Valley has a fresh new look.

Long serving as the brand’s Queensland flagship, the James St store has been reimagined to better reflect Assembly Label today, balancing the simplicity and warmth the brand is known for with a more elevated customer experience.

Designed in partnership with Sydney-based interior design studio We Are Triibe, the refreshed space draws on a coastal way of living to create a retail store that feels as calm as it is conducive.

Inside, warm Blackbutt timber, textural upholstery, stainless steel detailing and design accents by FLOS, Henry Wilson and Mr and Mrs White come together in a layered palette of natural textures and refined finishes.

To mark the reopening, Assembly Label will officially open the doors on Saturday 6 June with a relaxed morning celebration. Guests are invited to experience the redesigned store, enjoy beverages and pastries from Idle, and receive an Assembly Label candle with any purchase, available while stocks last.

Join Assembly Label at 65 James Street from 10AM.